Credit Courses

2015-2016 Catalog (Courses updated for 2016-2017)

Business: Marketing (BMK)

BMK* E103 Principles of Retailing

A review of retailing practices and procedures. Retail management methods are studied, along with retail store location and layout, equipment, display, advertising, personnel policies, maintenance, inventory, and cost control.

Prerequisite: ENG* E043 or permission of the instructor
  • Credits: 3
  • Elective Code: B

BMK* E106 Principles of Selling

An examination of various philosophies of selling. Topics include communication and persuasion, selling strategies and techniques, self-management skills, planning, behavioral styles, and market-client analysis. Students develop and role-play sales presentations as a major part of the course work.

  • Credits: 3
  • Elective Code: B

BMK* E123 Principles of Customer Service

An in-depth examination of the role of customer service in creating and recreating satisfied customers. Concepts and principles are examined as applied to organizational challenges encountered in a rapidly changing, globally competitive world. Topics covered include strategy, communications, challenging customers, leadership, customer retention and excellence in customer service. Practical applications and skills are emphasized in light of modern theories and applications. Cases and skill development exercises will be used.

Prerequisite: ENG* E043 or permission of the instructor
  • Credits: 3
  • Elective Code: B

BMK* E201 Principles of Marketing

A study of the scope and significance of marketing in contemporary American business with emphasis on marketing consumer goods and developing the essential elements of the marketing mix (product, price, distribution, and promotion). Substantial lab time will be required in the computer lab.

Prerequisite or Parallel: ENG* E043 or permission of the instructor
  • Credits: 3
  • Elective Code: B

BMK* E205 Business to Business Marketing

Exploration of marketing concepts as they relate to the field of business to business marketing. Major topics include business marketing environmental analysis, the organizational buying process, assessing business marketing opportunities, formulation of business marketing strategies, business marketing mix development, implementation, and evaluation. Student teams develop and present a business to business marketing plan.

Prerequisite: ENG* E101 or permission of the instructor
  • Credits: 3
  • Elective Code: B

BMK* E207 Consumer Behavior

An examination of consumer behavior as a function of the overall marketing plan. Concepts from the social and behavioral sciences are applied to describing and understanding consumer decision processes. Topics include psychological core foundations, decision making processes, consumer's culture, and consumer behavior outcomes.

Prerequisite: ENG* E101 or permission of the instructor
  • Credits: 3
  • Elective Code: B

BMK* E212 Sports Marketing

This course examines sports media and marketing from both theoretical and practical perspectives. The course explores the role of media in contemporary sports, and media?s influence on participants, competitors, fans, and the wide range of sports institutions and enterprises. The course also addresses traditional and new media, public relations, direct and viral marketing, and more, as elements of promotion along with the other components of the sports marketing mix: product development and management, pricing, and distribution of sports offerings. Marketing planning, plan implementation and evaluation are incorporated into the course. Unique challenges and opportunities in sports marketing will be discussed. Projects and assignments focus on sports programs, ranging from recreational to professional teams, and from non-profit sports organizations to commercial sports enterprises locally and nationally.

Prerequisite: ENG* E101 or permission of the instructor
  • Credits: 3

BMK* E214 International Marketing

Exploration of marketing concepts as they relate to the field of international marketing. Major topics include international environmental analysis (culture, law, governments), formulation of international marketing strategies, marketing mix development and implementation. Student teams develop and present an international marketing plan.

Prerequisite: BMK* E201
  • Credits: 3
  • Elective Code: B

BMK* E216 Internet Marketing

This course introduces the student to the world of e-marketing, including websites, blogs, newsletters, email and more. Using a combination of structured course content, in-class web experiences and outside exercises, the class will focus on adopting and optimizing internet marketing tools. Drawing from business research and best-in-class examples of successful e-marketing, the course will give students a practical perspective on how institutions and businesses can take advantage of e-marketing, as well as the real, results-driven aspects of e-business. A goal of the course is to keep pace with the latest strategies and developments in this field.

Prerequisite: ENG* E043
  • Credits: 3

BMK* E241 Principles of Advertising

An exploration of the principles and applications of advertising. Topics include advertising, research, planning, ad creation, media planning and campaign implementation. Student teams conceive, produce and integrate all the components necessary for an advertising campaign as a major part of the coursework.

Prerequisite: ENG* E043 or permission of the instructor
  • Credits: 3
  • Elective Code: B

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