Jun 04, 2020  
2018-2019 Academic Catalog 
2018-2019 Academic Catalog [ARCHIVED CATALOG]

BMK* E201 - Principles of Marketing (3 credits)

Previously BU 111

Code(s): BUS
Prerequisite(s): ENG* E092  
Prerequisite(s) or Parallel(s): ENG* E092  or permission of the instructor
A study of the scope and significance of marketing in contemporary American business with emphasis on marketing consumer goods and developing the essential elements of the marketing mix (product, price, distribution, and promotion). Substantial lab time will be required in the computer lab. Course Outline: BMK 201