Mar 24, 2019  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog

BMK* E207 - Consumer Behavior (3 credits)


Code(s): BUS
Prerequisite(s): ENG* E101  or permission of the instructor
 
An examination of consumer behavior as a function of the overall marketing plan. Concepts from the social and behavioral sciences are applied to describing and understanding consumer decision processes. Topics include psychological core foundations, decision making processes, consumer’s culture, and consumer behavior outcomes. Course Outline: BMK 207