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Apr 20, 2024
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2018-2019 Academic Catalog [ARCHIVED CATALOG]
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BMK* E241 - Principles of Advertising (3 credits)
Previously BU 120
Code(s): BUS
Prerequisite(s): ENG* E094 or permission of the instructor
An exploration of the principles and applications of advertising. Topics include advertising, research, planning, ad creation, media planning and campaign implementation. Student teams conceive, produce and integrate all the components necessary for an advertising campaign as a major part of the coursework. Course Outline: BMK 241
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