Jan 26, 2020  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

BMK* E241 - Principles of Advertising (3 credits)


Previously BU 120

Code(s): BUS
Prerequisite(s): ENG* E094   or permission of the instructor
 
An exploration of the principles and applications of advertising. Topics include advertising, research, planning, ad creation, media planning and campaign implementation. Student teams conceive, produce and integrate all the components necessary for an advertising campaign as a major part of the coursework. Course Outline: BMK 241