Jul 04, 2020  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog

BMK* E205 - Business to Business Marketing (3 credits)


Code(s): BUS
Prerequisite(s): ENG* E101  or permission of the instructor
 
Exploration of marketing concepts as they relate to the field of business to business marketing. Major topics include business marketing environmental analysis, the organizational buying process, assessing business marketing opportunities, formulation of business marketing strategies, business marketing mix development, implementation, and evaluation. Student teams develop and present a business to business marketing plan. Course Outline: BMK 205