Apr 22, 2018  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog

BMK* E214 - International Marketing (3 credits)


Code(s): BUS
Prerequisite(s): BMK* E201  
 
Exploration of marketing concepts as they relate to the field of international marketing. Major topics include international environmental analysis (culture, law, governments), formulation of international marketing strategies, marketing mix development and implementation. Student teams develop and present an international marketing plan. Course Outline: BMK 214