Jul 31, 2021  
2017-2018 Academic Catalog 
2017-2018 Academic Catalog [ARCHIVED CATALOG]

BMK* E201 - Principles of Marketing (3 credits)

Previously BU 111

Code(s): BUS
Prerequisite(s): ENG* E092  
Prerequisite(s) or Parallel(s): ENG* E092  or permission of the instructor
A study of the scope and significance of marketing in contemporary American business with emphasis on marketing consumer goods and developing the essential elements of the marketing mix (product, price, distribution, and promotion). Substantial lab time will be required in the computer lab. Course Outline: BMK 201