Jun 17, 2019  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

BMK* E214 - International Marketing (3 credits)


Code(s): BUS
Prerequisite(s): BMK* E201  
 
Exploration of marketing concepts as they relate to the field of international marketing. Major topics include international environmental analysis (culture, law, governments), formulation of international marketing strategies, marketing mix development and implementation. Student teams develop and present an international marketing plan. Course Outline: BMK 214