Oct 21, 2020  
2017-2018 Academic Catalog 
2017-2018 Academic Catalog [ARCHIVED CATALOG]

BMK* E106 - Principles of Selling (3 credits)

Previously BU 104

Code(s): BUS
An examination of various philosophies of selling. Topics include communication and persuasion, selling strategies and techniques, self-management skills, planning, behavioral styles, and market-client analysis. Students develop and role-play sales presentations as a major part of the course work. Course Outline: BMK 106