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College Catalogs

2015-2016 Catalog (Courses updated for 2016-2017)

 
 
    Housatonic Community College
   
 
  Dec 11, 2017
 
 
    
2017-2018 Academic Catalog

BMK* E205 - Business to Business Marketing (3 credits)


Code(s): BUS
Prerequisite(s): ENG* E101  or permission of the instructor
 
Exploration of marketing concepts as they relate to the field of business to business marketing. Major topics include business marketing environmental analysis, the organizational buying process, assessing business marketing opportunities, formulation of business marketing strategies, business marketing mix development, implementation, and evaluation. Student teams develop and present a business to business marketing plan. Course Outline: BMK 205