Jun 18, 2018  
2017-2018 Academic Catalog 
2017-2018 Academic Catalog [ARCHIVED CATALOG]

BMK* E205 - Business to Business Marketing (3 credits)

Code(s): BUS
Prerequisite(s): ENG* E101  or permission of the instructor
Exploration of marketing concepts as they relate to the field of business to business marketing. Major topics include business marketing environmental analysis, the organizational buying process, assessing business marketing opportunities, formulation of business marketing strategies, business marketing mix development, implementation, and evaluation. Student teams develop and present a business to business marketing plan. Course Outline: BMK 205