The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help

College Catalogs

2015-2016 Catalog (Courses updated for 2016-2017)

 
 
    Housatonic Community College
   
 
  Sep 22, 2017
 
 
    
2017-2018 Academic Catalog PREVIEW

BMK* E207 - Consumer Behavior (3 credits)


Code(s): BUS
Prerequisite(s): ENG* E101  or permission of the instructor
 
An examination of consumer behavior as a function of the overall marketing plan. Concepts from the social and behavioral sciences are applied to describing and understanding consumer decision processes. Topics include psychological core foundations, decision making processes, consumer’s culture, and consumer behavior outcomes. BMK 207 Course Outline