The increasing internationalization of business is requiring managers to have a global business perspective gained through experience, education or both. Competition from global competitors is mounting. The huge increase in import penetration moreover, the massive amounts of overseas investment means that firms of all sizes face competitors from everywhere in the world. International business differs from its domestic counterpart in that it involves three environments-domestic, foreign, and international-instead of one.
Describe our global environment
Depict the challenges of globalization
Portray the diversity and competitiveness of international business
Compare/contrast the social, cultural, political, economic, religious and legal aspects of each country with which we wish to trade
Explain the differences in the environmental focus of the markets in which they operate
Suggested Sequence of Courses:
Prerequisite or parallel courses may be required. Please check individual course descriptions for details.