Feb 22, 2024  
2019-2020 Academic Catalog 
2019-2020 Academic Catalog [ARCHIVED CATALOG]

BMK* E208 - Social Media Marketing (3 credits)

Code(s): BUS
Facebook, blogs, Instagram, YouTube, Twitter, and other new technologies have changed and challenged the marketing landscape. By analyzing case studies and examining current uses of social media marketing, students will learn how to harness the power of user-generated content to create buzz, position products, and raise brand awareness. The course will emphasize strategies for measuring the effectiveness of social media marketing campaigns.

Course Outline: BMK 208