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Nov 26, 2024
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2019-2020 Academic Catalog [ARCHIVED CATALOG]
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BMK* E207 - Consumer Behavior (3 credits)
Code(s): BUS
Prerequisite(s): ENG* E101 or permission of the instructor
An examination of consumer behavior as a function of the overall marketing plan. Concepts from the social and behavioral sciences are applied to describing and understanding consumer decision processes. Topics include psychological core foundations, decision making processes, consumer’s culture, and consumer behavior outcomes. Course Outline: BMK 207
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