Oct 21, 2019  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog

BMK* E241 - Principles of Advertising (3 credits)


Code(s): BUS
Prerequisite(s): ENG* E094   or permission of the instructor
 
An exploration of the principles and applications of advertising. Topics include advertising, research, planning, ad creation, media planning and campaign implementation. Student teams conceive, produce and integrate all the components necessary for an advertising campaign as a major part of the coursework. Course Outline: BMK 241