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May 02, 2024
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2016-2017 Academic Catalog [ARCHIVED CATALOG]
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BMK* E106 - Principles of Selling (3 credits)
Previously BU 104
Elective Code: BUS
An examination of various philosophies of selling. Topics include communication and persuasion, selling strategies and techniques, self-management skills, planning, behavioral styles, and market-client analysis. Students develop and role-play sales presentations as a major part of the course work.
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