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May 08, 2024
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2016-2017 Academic Catalog [ARCHIVED CATALOG]
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BMK* E205 - Business to Business Marketing (3 credits)
Elective Code: BUS
Prerequisite(s): ENG* E101 or permission of the instructor
Exploration of marketing concepts as they relate to the field of business to business marketing. Major topics include business marketing environmental analysis, the organizational buying process, assessing business marketing opportunities, formulation of business marketing strategies, business marketing mix development, implementation, and evaluation. Student teams develop and present a business to business marketing plan.
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