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Nov 25, 2024
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2016-2017 Academic Catalog [ARCHIVED CATALOG]
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BMK* E212 - Sports Marketing (3 credits)
Elective Code: BUS
Prerequisite(s): ENG* E101 or permission of the instructor
This course examines sports media and marketing from both theoretical and practical perspectives. The course explores the role of media in contemporary sports, and media?s influence on participants, competitors, fans, and the wide range of sports institutions and enterprises. The course also addresses traditional and new media, public relations, direct and viral marketing, and more, as elements of promotion along with the other components of the sports marketing mix: product development and management, pricing, and distribution of sports offerings. Marketing planning, plan implementation and evaluation are incorporated into the course. Unique challenges and opportunities in sports marketing will be discussed. Projects and assignments focus on sports programs, ranging from recreational to professional teams, and from non-profit sports organizations to commercial sports enterprises locally and nationally.
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