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May 08, 2024
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2016-2017 Academic Catalog [ARCHIVED CATALOG]
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BMK* E214 - International Marketing (3 credits)
Elective Code: BUS
Prerequisite(s): BMK* E201
Exploration of marketing concepts as they relate to the field of international marketing. Major topics include international environmental analysis (culture, law, governments), formulation of international marketing strategies, marketing mix development and implementation. Student teams develop and present an international marketing plan.
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