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Nov 25, 2024
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2016-2017 Academic Catalog [ARCHIVED CATALOG]
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BMK* E241 - Principles of Advertising (3 credits)
Previously BU 120
Elective Code: BUS
Prerequisite(s): ENG* E043 or permission of the instructor
An exploration of the principles and applications of advertising. Topics include advertising, research, planning, ad creation, media planning and campaign implementation. Student teams conceive, produce and integrate all the components necessary for an advertising campaign as a major part of the coursework.
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